Zack Deus

Logo Design + Branding

Your logo is the face of your brand — an all encompassing mark that represents & defines it in one image. We believe that the best logos are simple & timeless.

Process

 

1. Consultation

We start with a brief consultation (which is as simple as a light conversation) & questionnaire about you / your brands goals in order to gauge the direction of the logo and the best way to tie everything into your branding.

 

2. Exploration

Once we have enough of a direction or directions, we start the exploration — or in other words, the fun part. This is where we turn the ideas into rough sketches, and then those rough sketches into digital artwork files!

 

3. Revisions

Sometimes the most important part of the process, and sometimes completely omitted; revisions tend to be where the final logo comes to life. In some cases when we get lucky and absolutely nail the logo on the first round of explorations we can skip this step!

 

4. Deliverables

That's it — we sat down and threw some ideas at the wall, explored those ideas, brought them to life, made some minor tweaks and revisions (maybe), and now we find ourselves at the bottom of the funnel with a finished product! All that's left is to package up the art files & send them on their way to your computer!

 

Work

 
 

Packages

  • A to-the-point package designed for the individual or organization that knows exactly what they want already, but just need it to be brought to life.

    • Client Consultation

    • (1) Logo Exploration

    • (1) Revision to Color(s) / Font(s)

    Deliverables (Via Zip Folder):

    • Vector or High Resolution File(s) - PDF and/ or EPS

    • JPG File(s)

    • Transparent PNG File(s)

  • A deep dive + full exploration into your company or brand's front facing icon! A valuable package designed for the client who needs to explore multiple ideas + options before funneling things down into their final mark. A hands on, organic process to tailor the perfect design piece to fit where it needs to.

    • Client Consultation

    • (4-6) Logo Explorations

    • Up to (2) Rounds of Revisions to Color(s) / Font(s)

    Deliverables (Via Zip Folder):

    • (1) Logo Design / Variation

    • Vector or High Resolution File(s) - PDF and/ or EPS

    • JPG File(s)

    • Transparent PNG File(s)

  • A brand family, or "umbrella branding" is a multifaceted approach to your company or brand's front facing image that provides a combination of cohesive marks tailored to fit every aspect and corner of it. If you, like us, believe in "modular" branding and logos this is the package for you. Great for businesses that have multiple locations, different sub-brands within their organization, or are just in need of a combination of nimble, versatile logos for different uses!

    Like the "Full Exploration" Package, this also includes a deep dive + full exploration into your company or brand's front facing icon! A valuable package designed for the client who needs to explore multiple ideas + options before funneling things down into their final mark. A hands on, organic process to tailor the perfect design piece to fit where it needs to.

    • Client Consultation

    • (10-12) Logo Explorations

    • Up to (2) Rounds of Revisions to Color(s) / Font(s)

    Deliverables (Via Zip Folder):

    • (3) Logo Designs / Variations

    • Vector or High Resolution File(s) - PDF and/ or EPS

    • JPG File(s)

    • Transparent PNG File(s)

  • A complete visual elements package buttoned up, gift wrapped and sent to your inbox (or Dropbox / Google Drive). Complete creative direction to assist your brand or business in developing it's own unique visual language to span across every asset that it should immediately need to get off the ground, or take things to the next level. In depth consultations and explorations to accurate translate & develop your strategy and goals through the creative process. All assets and deliverables outlined through your multi-page, custom brand guideline / style guide with all parameters labeled for consistency.

    • (3) Client Consultation(s)

    • (10-12) Logo Explorations

    • Graphic System / Iconography Exploration

    • Color Palette Exploration

    • Typeface Exploration

    • Up to (2) Rounds of Revisions to Color(s) / Font(s)

    Logo Deliverables (Via Zip Folder):

    • (3) Logo Designs / Variations (Main Logo, Longform, Alternate)

    • Graphic System Icons

    • Vector or High Resolution File(s) - PDF and/ or EPS

    • JPG File(s)

    • Transparent PNG File(s)

    Brand Collateral Deliverables (Via Zip Folder):

    • (1) Business Card, Post Card, or Note Card Design

    • (1) Email Signature Design

    • (1) Letterhead Design

    • (1) Brochure, Flyer or Signage Design

    Brand Guideline / Style Guide Document (PDF):

    • Logos + Usage / Rules / Misuse

    • Graphic System / Iconography / Wallpaper

    • (3-5) Color Palette (Pantones, Hex, CMYK, RBG codes)

    • Typeface Rules (Workhorse, Expressive, Paragraphs, Fallback)

    • Brand Collateral + Usage

    • Branded Cover Pages

  • Not sure where you stand or what’s best for you / your business?

    Click the “Let’s Get Started” button below and fill out the form. From there we can schedule a call or a meeting to discuss your business, goals and budget to figure out the most effective course of action!

 
 

I'm Ready! What's Next?

Click the button below to select the branding package of your choice & fill out a short questionnaire to collect more information about your project. You will also have the option to additionally book an in-person, video or phone call consultation as well!

Once this is submitted, and invoice will be generated & sent to you via email.

I look forward to working with you, and please don't hesitate to reach out with any questions!